Publishers
Turn more readers into paying readers.
A subscription does not have to be the first payment. Haypenny gives free readers a simple way to pay for individual content, creating a relationship with paying readers that can lead naturally towards subscription.
Haypenny sits alongside subscriptions rather than replacing them.
Pay per article
A single story, priced at what a single story is worth.
Small donations
Let readers say thank you with 25¢ rather than nothing.
Day access
An hour or a day of everything, for readers who won't commit to a year.
Premium content
Investigations and analysis priced above the rest of the feed.
Path to subscription
Paying readers are the warmest subscription prospects you have.
Free to implement. Free to use.
Haypenny is not software you buy. It sits alongside whatever you already run.
- Free to implement
- Free to use, now and in the future
- No transaction fee
- 100% of the reader payment goes to the publisher
We'll fund the first readers.
In a funded trial we put the money in your readers' browsers. They spend it on your journalism, you keep every cent of it, and you find out what your audience will actually pay for before you change anything permanently.